What is a blog?

A blog is a series of entries or posts which are stored on a website. The term ‘blog’ is a shortened version of the word “weblog’. Early blogs were simply online journals, where people would share their thoughts and experiences with the world. However, over time, blogs have evolved into much more than that.
Today, there are millions of blogs on the internet, covering everything from politics to parenting to pop culture. Some blogs are written by a single author, while others have multiple contributors. But at its core, a blog is simply a website where someone shares their thoughts and experiences with the world.

Benefits of blogging


Drives traffic to your website

Blogging helps promote your website and makes it more likely to show up in search results in places such as Google and Bing. Each blog post is effectively a new web page, you’re also increasing the amount of content on your site, which can help keep visitors engaged.

Turns traffic into leads

By publishing quality blog content on a regular basis, you can attract website visitors who are looking for information relevant to your business. Once you have their attention, you can then direct them to other pages on your website which contain contact details and more information about your products/services.

Increases brand awareness

Blogs are often used to promote and market a product or service, and can be an effective tool for increasing brand awareness. Your readers can easily share your blogs via social media, further increasing the reach of your business.

Helps with link building

Within your blog text, you can plant hyperlinks to other websites so you can lead your reader to some more information on the topic. By doing this, you increase the chances of Google marking your website as trustworthy and creditable, which will again, increase the possibility of ranking your website high in search engine results. Can you see a pattern here?

Improves relationship with customers

Your readers can get to know you, your team and your business on a personal level. Talking about your experiances will help you improve the bonds between you and your customers.

How long should a blog be?

A blog post should contain roughly 300 words. You can write longer blog posts too, these should be no more than 1000 words. It’s always best to do some short ones and some longer blog posts so that you give your reader a variation of content.

Blog Ideas

Finding blog ideas is usually the hard part but there’s so many topics you can talk about regardless of your industry such as:
  • Day in the life – you’d be surprised, people want to know what a day in your life as a (your profession) is like.
  • How you got started in your career
  • Your values and mission in your business
  • What you’ve learnt in your profession
  • Meet the team – tell your customers who’s involved in the background
  • Talk about someone who influences you
  • Write about your experience at an event
  • Reviews
  • What’s happening in your business right now
  • Product/service promotion
  • Instructions or guides

Top Tip

When blogging, remember to include key words related to your business or industry, this will improve your visibility and increase chances of people reading your blog.

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