Is your e-commerce website prepared for the biggest shopping day of the year? Black Friday is just a few days away, and if you’re like most business owners, you’re probably still trying to figure out how to take advantage of all the traffic it brings. Not to worry – we’ve put together a guide to help you get ready! Keep reading to learn more.

Improve your website speed

During this time, customers are looking for the best deals and the fastest checkout processes. If your website is slow or your checkout process is complicated, you could lose out on potential sales.

Did you know that approximately 46% of people said they’ll never return to a slow loading e-commerce website? To avoid this, make sure to check your site speed and simplify your checkout process. Black Friday shoppers are already feeling stressed out and they don’t have time to waste, by making sure your website is running smoothly, you can help them have a better experience and increase the chances that they’ll make a purchase from your store. We can check your website speed through our Google Page Speed Optimisation test, contact us to learn more.

Check your website security

Your e-commerce website should be protected with website security all year round. Before and after Black Friday it’s likely your e-commerce website will see an influx of traffic, at these high-traffic times you need to make sure that your website is protected against website attacks and blocking any malicious activity. Luckily, our website security service ensures that your website stays running and helps minimise the risk of damage and downtime so, traffic can turn into conversion.

Should you create a custom font for your brand?

Social media can be a great selling tool if you have strategy and create campaigns which are engaging and shareable. Social media marketing is all about creating a relationship with your customers and potential customers. If you can do that, you’ll have their attention and your will be successful. You can boost your posts on Instagram, create Facebook ads or even set up a TikTok shop. Before you start, it’s vital you’re spending your time and money in a place where you’re most likely to reach your target audience.

Organise your e-commerce website

Most businesses plan for Black Friday months in advance. It’s time to reflect on your e-commerce analytics and find out what have been your best-selling products/services then focus on them. What do your customers respond well to? Is there a new product or service you’d like to launch exclusively for Black Friday?

As well as checking your page load speed and keeping up to date on website security you may decide to add a Black Friday section on your e-commerce website. It may take time to do this so give yourself time to find an e-commerce website designer and decide what products you’d like to include in your Black Friday deals.

Get people to sign up

One of the best ways to get people to sign up for a membership with you is to give them an incentive, such as free shipping for all new members. Once they’ve willingly given you their contact details and they’re on your email list, you can send them discount codes and details on the latest products/services.

Need help with your e-commerce website? Give us a call!

If you are looking to create an e-commerce website or maintain your current e-commerce website then we can advise you on the best course of action. We would love to have a chat with you to help you with your requirements: 07030132610


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